Our teammates: the people who make the company go. They make it succeed, grow and flourish. They're able to because they are empowered to move their careers onward through upward mobility and internal growth.
From our store managers to our technicians, our part-timers to tire sales people, we take care of our over 22,000 employees with hearty benefits and room to grow.
To be ranked among the most
admired customer service companies
by the end of the decade.
To be the most trusted provider
of automotive care in every
neighborhood we serve.
Big company, small company feel
Bridgestone Retail Operations, LLC (BSRO) operates the world's largest chain of company-owned auto care and tire stores. With four retail brands and 2,200 stores nationwide, BSRO is headquartered in Bloomingdale, Illinois and employs nearly 22,000 teammates. The company is part of Bridgestone Americas.
Promise to Care
We understand that we offer more than just car service. We rescue people from bad days and we offer solutions for difficult situations. We are people of integrity and we believe that fundamental honesty is the keystone of our business. We are committed to doing the hard work necessary to earn the loyalty of our teammates and our customers by providing a positive experience every time. We are proud and passionate to represent the brand of Bridgestone. Every day, in every store, with every teammate and every customer….We promise to care.
Firestone Complete Auto Care
This iconic brand is the work‑horse of BSRO's portfolio with over 1,700+ stores nationwide. The name is synonymous with quality, pride and expertise in tires and auto care.Firestone Complete Auto Care
"The Plus is in Everything We Do" is the tagline that extends to the millions of customers this brand serves every year. The yellow and red has been a powerhouse in the country's southeast and western regions of the United States.Tires Plus
This small but mighty chain provides top-notch auto care for BSRO's west coast customers. A challenger brand in our portfolio with extreme popularity in sunny California.Wheel Works
Hibdon Tires Plus
Since 1948, when Eldred Hibdon opened his first tire store in downtown Oklahoma City, people have always been at the heart of the family business. And 60 years later, that hasn't changed. Three generations later, Hibdon Tires Plus remains fully committed to quality, value and service, because that's what our customers deserve.Hibdon Tires Plus
WHAT IS VISION 2020?
VISION 2020 is BSRO's long-term strategic plan and a road map that will
guide us on our journey to become a world-class customer service provider.
VISION 2020 was introduced in June 2014, implemented in
October 2014, and it's the way we do business today.
WHAT DOES VISION 2020 MEAN FOR YOU?
At the store level, VISION 2020 is all about the BOSS - building a relationship
with them and providing the kind of service that transforms them from
one-time transactions into lifetime customers.